A Few Words About Us

Harmonious Collaboration for Natural Skincare

Our Mission

Is to empower 50 Plus Women and Men to look and feel 30. Aging is a normal process in life. Yet, we can still look, feel, and be our very best cloaked in healthy, protected, soft, smooth, vibrant, and radiant skin that glows with youth. 

Our Vision

To be a leading advocate for natural skincare, offering personalized solutions that empower individuals to achieve healthy, radiant skin while addressing common skin concerns like eczema, acne, and uneven skin tone.

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Your Destination for Natural Skincare

About Our Online Store

Perseverance, Passion, and Commitment: The Heart of ShaNuWater Fountain of Youth

ShaNuWater Fountain of Youth was not born from convenience or trend. It was born from perseverance. Every formulation, every label, and every small-batch pour carries the story of resilience and resolve. Building this brand required starting over, learning again, and standing firm in purpose when the road felt uncertain. Perseverance has been the quiet force behind ShaNuWater, shaping it into a brand rooted in integrity rather than shortcuts.

Passion is the lifeblood of ShaNuWater Fountain of Youth. This passion is not loud or performative. It lives in research, in studying ingredients beyond marketing claims, and in honoring the skin as a living, responsive organ. It is a passion for education as much as creation. ShaNuWater exists to inform, uplift, and empower people to understand what they place on their skin and why it matters. Each product reflects a deep respect for nature, science, and the wisdom gained through lived experience.

The Meaning Behind ShaNu Water

Our Name

The name ShaNuWater came to me while I was taking a creative writing class. In ancient times, the wife of a man who died was instructed to dip his body into the Shanute pond. When she did, his body became whole. From the story, I thought of the regenerating effects of water, and how without it nothing will grow or survive. I then began tossing the idea around in my head, what’s in creams and lotions that help our skin stay moisturized and give it a youthful appearance and a new sense of vitality? 

Water – healing water.  Hence, the name ShaNuWater Fountain of Youth was born. 

Ja’Nala Mamdu

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Empowering Individuals Through Personalized Solutions

Our Commitment to Natural Skincare

ShaNuWater Fountain of Youth is committed to thoughtful formulation, consistency, and accountability. That commitment means refusing to release products that do not meet a high internal standard. It means listening to customers, learning from setbacks, and evolving without losing the soul of the brand. Commitment also means showing up again and again, even after pauses, challenges, or seasons of rebuilding.

ShaNuWater Fountain of Youth represents more than skincare. It is a testament to endurance, creativity, and belief in one’s calling. The brand stands as proof that it is never too late to begin again, refine your craft, and serve others with excellence. Perseverance laid the foundation, passion fuels the vision, and commitment ensures that ShaNuWater continues to grow with purpose, authenticity, and care.

This is the heart of ShaNuWater Fountain of Youth. A brand built not only with ingredients, but with intention, resilience, and unwavering dedication.

Our Market

Women and Men of all ages, and specialize 50 Plus, who are concerned about today’s natural substances in skincare products. All nationalities and creeds. Our products can be considered halal and pure. We do not use consumable alcohol, or pork, and are cruelty-free. We strive for transparency. Our product labels or pamphlets will disclose each one of our natural organic ingredients. We do not use parabens or other chemically laced preservatives that can harm the skin.

Tailored Solutions for Your Individual Needs

Our Unique Approach to Skincare

At ShaNu Water, we prioritize your skincare journey by offering personalized consultations, competitive pricing, custom-made products, and professional guidance. Our commitment to understanding your unique concerns allows us to provide effective, natural solutions that enhance your beauty and well-being.

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Personalized Consultation

We believe in understanding your skin before recommending any products. Please take advantage of our free 30-minute Skin Care Consultation via Zoom or phone. During this consultation, we will assess your skin type—whether dry, oily, normal, or combination. We are prepared to address specific skin concerns, such as sun damage, acne, eczema, rosacea, or psoriasis. We also discuss conditions related to aging, brown spots, uneven skin tones, wrinkles, and fine lines. Additionally, we consider your allergies, diet, exercise habits, water intake, and overall lifestyle to design a customized skin care regimen for you. Choose us for a personalized, professional, and high-quality approach to skincare that puts your needs first.

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Competitive Pricing

Our prices are competitive with the current market ensuring you get the best value. We prioritize high-quality natural and active ingredients, and wherever possible; we implement cost-saving measures for our customers without compromising quality. Our prices are competitive with today’s market. We use high-quality natural and active ingredients. Where we can save the customer money, we implement.  

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Custom-Made Products

Our products are prepared at the time of purchase, ensuring freshness and activeness. We are committed to providing the best anti-aging moisturizing products, using only the finest ingredients. Our dedication to quality means you receive a natural, organic product tailored to your specific skin concerns. Our products are custom-made. Due to our product formulation, they are made at the time of purchase. Our commitment to our customers is to give the very best anti-aging moisturizing product for optimum results. We guarantee we’ve used the best essentials in the formulation. We work hard to provide you with a quality natural organic product to benefit your skin concerns. 

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Professional Guidance

We are committed to helping you achieve the healthiest skin possible. If we determine that your skin care needs exceed what we can provide. We will refer you to a physician, dermatologist, or qualified esthetician for further diagnosis and treatment. These are all important factors that will assist in designing a skin care regimen to help you achieve the healthiest skin possible. There will be instances where I cannot help you and will refer you to your physician, a dermatologist, or a qualified esthetician.